Hello there amazing entrepreneurs!
A good website design determines the future of a brand, particularly an online business. If your website is not up to the mark, your target audience won’t even notice you in the market in front of your competitors. If you make a bad impression on a first-time visitor, you’ll end up losing a potential customer. However, if you think about going the other way around, make a great first impression and earn an extremely satisfied plus loyal customer for life.
Websites play the role of storefronts for online businesses. They not only give the visitors an idea about how your business works, but also determine how the potential customer will ultimately feel about the work you do. If the visitors don’t get a good experience on your website, they will connect that to your customer support and you’ll eventually lose all your traffic, let alone the conversion rates which have the potential to be declined to the lowest level in such a case. Don’t forget, websites are the first and foremost contact points for your target audience.
So, to avoid these scary outcomes of a bad web, one needs to display the text and visual contents on their website in the most appropriate and attractive way. To achieve this objective, here are the 10 website mistakes which you HAVE TO avoid in 2019:
1. No Usage of Site Map
If a visitor comes to your website and is unable to access the information he or she is looking for, there is a 99% chance that they will end up getting frustrated and leave the website in about 3 seconds. Not kidding, this is a proven fact! There is no better way than a difficult-to-navigate website to get your visitors to leave. This mistake will cost you your potential customers and of course the conversions.
In order to make the navigation on your website as smooth as ice, the inclusion of a site map is an amazing option. This way, the visitors will know where they can find the information they came in looking for. Apart from this, elaborately laid out menus can also seal the deal. Not to mention, the search option which is obviously a MUST!
2. Not considering the Importance of ‘Professional Image’
Let’s be honest here, on a platform which represents your brand to your target audience aka your website, you cannot afford to make mistakes and especially the ones which have the potential to decimate your professional image. Website designers usually get themselves entangled in so much complicated stuff while designing a website that they often forget about the most basic elements.
One such mistake they make is not proofreading the website content over and over again! As a result, spelling and grammar mistakes are common. What impression will the visitors take about a business that cannot even get its spellings straight? Well, I guess we all know the answer.
In addition to this, the use of a font style and size which is not easy to read, is another blow to the professional image of a brand for obvious reasons. If everyone has to constantly zoom in and make adjustments just to read a website’s content, I am sure it won’t take them even a minute to hop onto one of your competitor’s website just to make their life a little bit easier.
Read more about Making Website Look Professional here.
3. Failure to Implement an Attractive Color Scheme
Believe it or not, an attractive color scheme holds the utmost importance when it comes to grabbing the attention of visitors. If the color scheme of your website is not attractive (to your ideal clientele) enough, there’s a probability that the users won’t engage with whatever you are trying to convey through the content of your business’s website.
Web designers should make sure to finalize a website’s color scheme after establishing the kind of an image the business wants to portray in front of its target audience, what kind of a message the business aims to convey, and what the target audience of that business is. Yes, this is how big of a role the color scheme of a website plays!
4. Lack of Appropriate Amount of White Space
Less is more. I cannot overemphasize it! Although implementing white space might seem unneeded to some web designers, it is extremely important to help the visitors maintain their focus. If there is no appropriate amount of white space on a website, the visitors might feel overwhelmed by the feeling of too much information being thrown their way.
In website design, keeping everything minimal is the right way to go. Putting in too many images and too much information without enough white space, can end up cluttering the mind of a visitor.
5. Forgetting Social Media Linking
Normally, people tend to use social media platforms like Instagram, Facebook, Twitter, etc. daily. Linking social media platforms to your website is a great opportunity to connect to your visitors on a deeper level. The web designers who forget to do this are simply letting go of this golden opportunity.
For example, Facebook claims to have 1.06 billion active monthly users. Hence, linking social media to your website could possibly mean staying in touch with your potential customers each and every day, as people won’t visit your website daily.
6. Use of Extremely High-Resolution Images
Going for high quality images is a usual trend among web designers these days. However, the question arises, are these high-resolution images having a positive impact on the conversion rates of websites? The answer is a BIG NO. The higher the resolution of visual content used on a website, the more time it requires to load. Long load time can lead to frustrated visitors.
The attention span of people has reduced a lot these days. You got to be efficient enough to grab the attention of a visitor before they begin to lose it. They have no interest anymore in what the business has to offer – after all there is so many options in the market. So, instead of high-quality images and lots of features, give people something where they can access the info they want as soon as they click on the link.
Here is a quick tip: make the image size smaller by compressing it, here is a quick tutorial to do it without quality loss.
7. Not Running a Test Trial of Website
Many web designers mess up with the web code unintentionally. However, even though such mistakes are easy to fix, they still can be the cause of ruining your business’s first impression on the visitors. Hence, there is always a dire need to test a website before making it go live.
In this way, you will be able to identify and solve any issues associated with your website before anyone else does.
8. Stuffing of Keywords for Search Engine Optimization
This search engine optimization technique known as ‘keyword stuffing’ is the most disastrous when it comes to website designing. Although it is quite tempting to stuff your web pages with keywords and numbers that can bring your website ranking to the top in search engines, it must be resisted at all costs.
Instead, use valuable and good keywords that actually fit into the context of your website. Instead of keyword stuffing, go for the hit and trial method which will help you discover the most appropriate keywords to improve your website’s ranking. Grow, evolve, and implement changes according to what works best for you. Always remember, slow and steady wins the race. If you are too hasty and greedy for success, you might end up staying behind everyone in the game.
9. Lack of Consistency Across the Website
Consistency is usually deemed irrelevant by some web developers. It is easy to give in to the illusion that ‘homepage is the most important part of a website’. While that is very useful, but by shifting all the focus towards the most perfect homepage, web developers tend to neglect other webpages such as product pages, blog pages, etc.
You got to be consistent to the core. All the webpages need to be equally functional and have the same design no matter what. If your homepage functions in a different way as compared to other web pages, it just might be easier for the visitor to hop onto some other website instead on spending time on learning how each webpage works. Apart from this, the fonts, header sizes, icons, and navigation features should also be consistent across the website.
10. Website not being Mobile and/or Tablet Friendly
Let me give you some shocking figures: around 60% of internet traffic in today’s age comes from mobile phones and tablets. Now let’s see: is it possible for an online business to survive, let alone thrive, without being mobile friendly? Of course, it is not.
The website needs to be functional on a smartphones as well as on a traditional PC. Not only this, a website needs to look as good on a mobile and tablet too. It must seem as attractive and pretty as it does on a PC. If a visitor accesses your brand’s website through their mobile or tablet and ends up having a bad experience, they won’t switch to their computer just to explore how your business works. A visitor will simply switch to one of your competitor’s website in such a case.
So, my aspiring entrepreneurs, we just explored 10 of the most common mistakes made during website development, just so you won’t end up making them while designing your own brand’s website. Make sure to stay away from these disastrous mistakes if you love your business. 😀
Till then, make your brand work 😊