Hola ambitious entrepreneurs!
Creating a marketing strategy for your brand can be quite of a tedious task, especially with the abundance of content available all over the internet. Such an enormous amount of information can end up cluttering your mind and lead to confusion. If you are facing the same ordeal, worry no more my friends! My today’s post is all about ideas and strategies which you can employ if you want to walk the most convenient yet efficient path towards designing the most amazing marketing strategy ever.
So, are you ready to learn about the easiest blueprint for designing an extremely effective marketing strategy and that too without any hassle?
This blueprint did not just come into existence on its own. I created it for my clients after studying the content available all over the internet over a time span of years. Moreover, my other advice which is actually surprisingly way simpler than any of you guys would have thought, is that you need be consistent.
Always remember that the small actions taken consistently are way better than the big action you take once in a blue moon. So, Consistency is key! So now, without further ado, I hope you all are as excited to know about the blueprint as I am to share it with you guys! let’s dig into it people.
For better understanding, I have broken it down into four simple steps. This will not only make your marketing easier but also boost your brand:
1. Choose the perfect medium:
Before choosing the medium, y’all should ask yourselves the following questions:
- Which medium aligns perfectly with your marketing strategy?
- Through what medium can your message be conveyed most effectively?
Sit down and ponder upon these questions for a while. For example, if writing is your strength, Facebook and blogging on medium, add it, and even LinkedIn are perfect for you! If you’re into videography and vlogging, YouTube and Facebook live can become your best friend. Similarly, if you love talking, you can take up podcasts and use SoundCloud or any other platform of your choice to share your content with your audience.
2. Utilize your old content:
This is my favorite part and perhaps the most tricky part as well. As we all know, it’s pretty much easier said than done. Here, I’m going to give you all some tips which you can use tell to recycle your old content. For example, if you have old blog posts, you can hire a graphic designer or an animator to convert it into a video. Voila! You will have a completely new and fresh piece of content without any extra brainstorming. Similarly, you can ask a content writer to transcribe your old videos into blog posts, and you can add it to your newsletter list or publish them on your website. Just like these, there can be many other ideas which can help you revamp your platform and introduce a lot of exciting stuff.
3. How to produce content for Social Media without Being Overwhelmed:
Most of my clients usually find this specific step to be the most helpful one. Apart from this, you can boost your brand marketing through this as well. All you need to do is schedule a fixed time to post every day. Be vigilant in selecting your posting time and take help through statistics to find out when are your audience the most active on social media during the day. Moreover, whenever you post new content, take the most engaging snippets from them and post these snippets on all of your social media channels. You can even publish your blog posts on your social media channels. In addition to this, there are a lot of tools available on the internet which will automatically publish a post each day. After posting for 100 days, these tools are customized to repeat the loop. This makes them very helpful for a much easier marketing experience.
4. How to Utilize Old Posts into Longer Posts:
As you must have noticed, this step overlaps with the second step. If you have at least 50 posts, you can put it in the re-posting tool. So, the key takeaway is to work smartly rather than working hard. In short, you don’t have to consistently produce content. Rather, you can utilize your old posts cleverly.
So, my lovely friends, this was all for today. I played my part in pouring my heart and brain out to you guys, now y’all have to play your part by implementing these steps. I can guarantee one thing – if you follow these steps consistently, your brand’s marketing will become much easier and will boast extensively.
Let me know in the comments section below to what extent was this post helpful for you all. Till then, make your brand work 🙂